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5 Tips for Entrepreneurs Looking to Create a Movement

In today’s work environment, it’s no longer enough to simply bring home a paycheck. In a survey of millennial and Gen-Z workers conducted by Deloitte, three-quarters of those interviewed said they believe that multinational corporations are in a position to solve the vasty array of economic, social and environmental challenges facing the world.

The importance of companies having strong values and a positive impact on society is further illustrated in MetLife’s “Role of the Company” survey, which reveals that the average employee would actually be willing “to take a 21 percent pay cut to work for a company with values aligned with theirs.”

It should come as no surprise, then, that many of the most successful entrepreneurs are those who have strived to make a difference — or even start a movement — with their work. The added sense of purpose motivates employees, attracts like-minded customers and gives you the drive you need to succeed.

Of course, movements aren’t born out of nothing. The good news is that no matter what industry you’re in, you can take these steps to make a difference.

  1. Start giving back early on.
    During the early days of your startup, you might find yourself crunched for cash. When you’re worried about making a profit, it can be hard to think of ways you can give back. But in reality, your movement-building efforts should still be at the forefront.
  2. Define your desired social impact.
    To create a movement-oriented mindset in your workplace, you must start by clearly defining your desired social impact. Choose a cause that is meaningful to you and your team; one that will provide motivation and a clear vision to everyone involved in your startup. Starting with your desired impact in mind will help guide core decisions in the future.
  3. Link product and impact.
    Movement-building efforts will tend to have the greatest impact when you can create a clear connection between your products or services and your cause. The stronger the link, the easier it will be to create a passionate movement around what you do, among both employees and customers.
  4. Integrate the movement in daily work life.
    While the majority of workers want to be in a company that makes a positive impact on the world, seeing this impact on a day-to-day basis isn’t always easy. Entrepreneurs need to ensure that their movement is fully engrained in the startup’s culture. It should be infused in messaging, workplace roles and responsibilities and meetings. Employees should be actively encouraged to look for ways to further support the brand movement.
  5. Foster meaningful partnerships.
    Movements are rarely achieved by a single person or organization. Many of the most successful movements come through partnerships between like-minded groups and individuals. Entrepreneurs seeking to make a difference should look for nonprofits and even other corporations who can join in their cause. entrepreneur

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