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Busari Omotola: Graphics artist keeping his clients ahead of game with designs

Busari Omotola ‘Tolagrafik’ Adeyinka is not an everyday guy. He is an artist, graphics designer, content creator, creative thinker, and admirer of pen. He is the Lead Designer at Tolagrafik Studio with a focus on Brand Identity/UI/UX. He is also the convener of Creative Hangout, a community of creatives personnel.

In this interview with Taiwo Okanlawon, he talks about his life as a designer, his success stories, and future projects.

Who is Tolagrafik?

I grew up in a town called Ejioku, via Lalupon and I went to Funmiso Nursery School, I proceeded to St. Anthony Primary School the same in Ejioku. Then, Community Grammar School, Lalupon, in Ibadan. Then, I moved to Osun State Polytechnic, Ire, to study Computer Engineering. I am a Higher National Diploma holder.

I know Graphics designing is very wide, which area do you focus on at Tolagrafik Studio?

Basically, Tolagrafik Studio is not just an ordinary studio. Our core area is in logo designing, but we try as much as possible to explore more on Web Design, Printing, and we do training as well as we do designs. But it is majorly a logo studio, branding to be precise.

Why did you choose this profession and what year did you start?

Thank you for that, let me say I was born to be an artist. Growing up, I loved to draw. I started in Nursery school with pencil work, and when people see me, they are amazed by what I do, so they will tell me to put in more effort when I get to secondary school and I should do art in higher institution. That provided the inspiration for what you see today. My father used to draw as well, so I can say it is more of a bloodline. I try to change the direction of my drawing to focus on branding, logo, brand identity. You cannot do without sketching as a logo designer. I have found a way to relate my art then to what I do now.

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I learnt graphics designing in 2007 in Ogbomosho, Oyo. I learnt from my boss, Mr. Idowu Oladipupo, who runs Noble Creativity. I’m grateful that every step made so far is to progression.

How many years did it take you to learn?

To be candid, I put in three months to learn graphics then. And I only learnt one package which was Corel Draw. But I used only a month to complete everything, I didn’t use up to three months. Since then, I have been doing graphics designing.

So graphics as a career started officially for me in 2013 at a media company in Lagos, Red Ark Media. I was a full-time graphics artist. I learnt the other software packages myself, such as Adobe Photoshop, Illustrator, XD for UI and UE.

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