How to start, sustain a tie-and-dye business
Tie-and-dye is a hand method of producing patterns in textiles by tying portions of the fabric or yarn so that they will not absorb the dye.
The process involves folding, twisting, pleating, or crumpling fabric or a garment and binding with string or rubber bands, followed by application of dye.
The manipulation of the fabric prior to application of dye is called resist, as it partially or completely prevents the applied dye from colouring the fabric.
More sophisticated tie-and-dyes involve additional steps, including an initial application of dye prior to the resist, multiple sequential dye and resist steps, and the use of other types of resists and discharge.
Unlike regular resist-dyeing techniques, tie-and-dye is characterised by the use of bright, saturated primary colours and bold patterns. These patterns are the spiral, mandala, and peace sign, and the use of multiple bold colours, have become cliched since the peak popularity of tie-and-dye in the 1960s and 1970s.
However, a new interest in more ‘sophisticated’ tie-and-dye is emerging in the fashion industry, characterised by simple motifs and colour schemes, and a focus on fashionable garments and fabrics other than cotton.
Starting a tie-and-dye business is a very good way to make quick cash because you can start initially from your home as it is one of the creative small business ideas to show off your skills and business acumen.
Handicraft items have a huge market and is one of the best suitable options to start your entrepreneurial journey. A good amount of money can be made from tie-and-dye business.
Generally, skills required to start a business are finance and managerial skills. You need to be able to make and budget and stick with it and also plan your expenses.
The reason why most businesses die is the lack of managerial and financial skills. You need to have the skill of forecasting and planning to be able to successfully manage a business.
However, the basic skills required to start a tie-and-dye business are innovation and creativity. Since tie-and-dye follows a process, the ability to be unique in designs and colour combinations is one that is required to be able to start and sustain such a business.
Why tie-and-dye is a good investment
According to homebusinessideascenter.com, some of the advantages of starting a tie-and-dye business are
- Low investment
You can start your tie-and-dye business with a very little capital. A small investment of N250,000 is enough to start the business and for the regular operation of the same.
- Profit margin:
The profit margin in this business is as high as nearly 75 per cent of the investment. The initial cost of the material is very cheap, but the value of the same reaches sky high after the dying process. So, with a small investment, you can easily earn a huge margin of profit.
- Home based:
This business doesn’t require a huge place to start with, if you have place at your home, you can easily begin the business from your residence. A home based tie-and-dye business provides a great opportunity to save a huge investment on renting or purchasing infrastructure and over that you can also look after you home.
- Market Potentiality:
It is one of the most important factors to choose a business niche. As mentioned earlier, handicraft business has a great market, but it should be of high quality and unique. Tie-and-dye designer clothing has a great demand in both national and international market. With high-quality work, you can easily grow your small scale business unit into a large a profitable enterprise.
From tie-dye t-shirts and materials, you can choose any clothing product as per market demand.
Items required to start
The best part of this business idea is that, with your creativity, you can create thousands of unique designs as per market or client’s demand. You can use several colour schemes like plain motifs, simple prime colours, monochromatic colours, indigo and others.
Some of the items required to start are
- Fabrics: You cannot use all kind of fabrics in the tie-dye work. Natural fabrics like linen, rayon, ramie, cotton fabrics etc are the best suited fabrics for the same. The higher the percentage of cotton, it will be better for dying.
- Dyes: Acid dyes are used for synthetic and protein- based fabrics. Acid dyes are safe for application and gives the best results.
- Different chemicals for tie-dye
- Table or bench for dyeing surface
- Plastic straps to use as removable covering
- Rubber gloves
- Goggles to protect the eyes
- Containers:- Cups, vases or bottles
- Measuring cups
- Beads, silk and leather
Starting the business
Some of the steps to be taken in order for your business to be up and running are:
Take a licence to operate your business from your local administrative office, in order to operate the business without any hindrances.
- Arrange capital
You need not to invest a lot; a minimum of N300,000 is sufficient as start-up cost. A major part of your capital is spent on buying various fabrics, dyes, equipment and on promotional materials. You can use your savings or take assistance from your family members to arrange the capital. It will save you paying interest to a bank.
- Organise your workstation
The entire tie-dye process goes through different steps like binding, twisting, stitching, and dyeing of fabrics. After the application of dye, fabrics need to be soaked in the dye and finally dried out. Since the process is lengthy and little bit messy, you should select your working area with open space for drying out the wet materials as well as to perform the other steps.
- Develop your product line
Here comes the most important part of the business. Make sure your products are made of high quality fabrics and obviously reasonably priced. Continue your experiment with motifs, colours and fabrics to produce exclusive tie-die designer clothing.
You need to promote your business to take it to the next level. Start promoting your business even before starting your production. Get the contacts of the best clients in your market. You can also start your own website to get a global contact for your tie-dye business. Once you launch your product line, don’t forget to update your website with latest items. You may offer discounted price on the product to cope up with the competition. The other way to market your product is to participate in different trade fairs, handicraft shows and flee market.